Conversion corner: Customer bonusing in key betting states
F2P games specialist Chalkline’s founder Daniel Kustelski analyzes operator bonusing strategies and recent promotional spend data out of Colorado and Pennsylvania
- How do I get customers to sign up?
- How do I encourage them to deposit any amount?
- What type of bettor am I looking to target?
- Colorado was the first major state to launch west of the Mississippi
- Online sports betting was legal from day one and didn’t require in-person registration
PennsylvaniaSimilarities and differences