End product: Kindred Group's Erik Backlund on switching from sportsbook to CPO
EGR IntelEGR Intel: How does it feel after spending 11 years as head of sportsbook to make the transition to CPO? Erik Backlund (EB):EGR Intel: Did the promotion come as a shock after being in the same role for so long? Did you think this opportunity had perhaps passed you by?EB:EGR Intel: Kindred is live in the US with the Unibet brand – is the product unique enough to cut-through the market?EB:EGR Intel: Similar to a symbiotic relationship where you work together to find the best fit?EB:EGR Intel: What was the thinking behind launching your own pay and play casino brand (Otto Kasino) in the Nordics this summer?EB:EGR Intel: What is Kindred’s plan for the German market following regulatory changes in the country?EB:EGR Intel: Do you think the roadmap in your new role will be a case of carrying on Fredrik’s work or are you putting a brand new vision in place? EB:EGR Intel: Kindred said a strong focus on product diversification helped deliver strong Q2 results – what’s the significance of developing alternative verticals?EB:EGR Intel: What examples of differentiation are in the pipeline for Kindred?EB:EGR Intel: What are your hopes and expectations as CPO of Kindred over the next 12-24 months?EB: