Flashpoint: How PointsBet handled FIFA World Cup 2022
With the dust settling from the World Cup, EGR North America caught up with PointsBet VP of sportsbook revenue and global trading Aonghus Mulvihill to discuss the firm’s approach to winning the US market during the tournament
EGR North AmericaEGR North America: How do preparations for taking bets on the World Cup differ from, say, the NFL?Aonghus Mulvihill (AM):EGR North America: What learnings from your experience of marketing NFL betting were transplanted into these preparations?AM:Stoppage Timewith Ian JoyEGR North America: How would you characterize US bettors’ attitudes to betting on the FIFA World Cup?AM: Monday Night FootballEGR North America: How much of your overall marketing spend for 2022 has been dedicated to the World Cup?AM:Stoppage Time with Ian JoyEGR North America: How has the initial take-up in World Cup betting been among US residents so far? AM: