In the fast lane: how pay and play is taking off in Northern Europe
As launches explode across the no-registration vertical, EGR finds out what is driving its popularity in the Nordics and Baltics and how operators can compete in a crowded market
15/10/2020
EGR
Facing challenges head-on
Grabbing attention
Safe play
EGREGRVasilije Lekovic, director of gaming for Trustly, discusses the popularity of its Pay N Play model and what its strongest markets areEGR Intel: Why do you think the Pay N Play model is so popular in the Nordics? Vasilije Lekovic (VL):EGR Intel: How do your Pure and Hybrid models differ? VL:EGR Intel: Where are you planning to roll Pay N Play out in next? VL:EGR Intel: What are your strongest markets for Pay N Play? VL:EGR Intel: What are the regulatory constraints involved with launching in some countries? VL:Related Articles
Launches
This week in B2B news (21 April)