Information is power: how BetitRight's data-rich approach boosts customer engagement
Henry Newman talks to EGR about C&N Sporting Risk’s new innovative in-play product BetitRight and why it’s helping users to ‘bet better’
EGR Technology (EGR): Can you tell us how C&N Sporting Risk was founded?Henry Newman (HN):EGR Technology: Why did you decide to launch the gaming arm? HN:EGR Technology: What does your newly launched in-play product BetitRight bring to customers?HN:EGR Technology: How does BetitRight differ from its competitors?HN:EGR Technology: Can you tell us more about your plans to offer in-play commentary, feed and enhanced visuals?HN:EGR Technology: How did your JV with Spotlight Sports Group (previously the Racing Post) feature in the decision to launch BetitRight?HN:EGR Technology: Betfred leverages your bet prompt and in-play service. What does the collaboration mean to both parties?HN:EGR Technology: What’s next for C&N Sporting Risk and BetitRight over the next 12 months?HN: