Insight: A closer look at Paddy Powerâs new sportsbook app
Sportsbook product manager Eoin George on the overhauled mobile product
Last month Paddy Power released an overhauled version of its flagship sportsbook app as part of a wider update of its suite of mobile products.
The new app features an improved UI, runs considerably faster than previous versions and also boasts a swipeable betslip.
âUsability and simplicity is at the centre of the new design,â Paddy Power sportsbook product manager Eoin George told eGR Mobile Intelligence. â[The focus is on] fundamentally fast and straightforward navigation and bet placement.â
George said the new app was developed from a blank page, adding that the operator has a long list of new features which will be added in the coming months.
While overhauling an already popular product is always a risk, George said early feedback has been positive, and the firm remains committed to bringing its tech stack in-house.
âWe are going to replace all our primary mobile platforms beginning in December (and continuing in 2016) with in-house developed propositions,â he said.