Point to prove: Betpoint Group CEO on assembling a management dream team
Lahcene Merzoug talks to EGR Intel about the operator’s ambitious growth plans and the future of the online casino industry post-Covid-19
EGR Intel: What attracted you to the role and to the company?Lahcene Merzoug (LM):EGR Intel: Why do you think that is?LM:EGR Intel: On that subject, Betpoint is a private company. Can you reveal much about the owners and do you have a good relationship with them?LM:EGR Intel: How many staff work throughout the business?LM:EGR Intel: What about the executive team?LM:EGR Intel: Is Betpoint Group’s technology proprietary or supplied by a provider?LM:EGR Intel: This is your second CEO role following two years with ComeOn Group. What did you learn?LM:EGR Intel: You have mentioned Betpoint’s growth journey. What are you trying to achieve at the company?LM:EGR Intel: Do you find it a challenge to source that top talent in Malta where the igaming landscape is so competitive?LM:EGR Intel: Which markets is Betpoint Group currently live in and does it have any plans to expand into new ones by the end of this year?LM:EGR Intel: Talk us through the Betpoint brand portfolio.LM:EGR Intel: A lot of the brands promise a high-octane experience. How do you balance that with responsible gambling requirements?LM:EGR Intel: We have touched briefly on Covid-19 but how did the pandemic impact the company?LM:EGR Intel: How is Malta’s vaccine drive progressing?LM:EGR Intel: Are you back in the office or have you been back in the office for a while? LM:EGR Intel: Do you enjoy homeworking?LM:EGR Intel: Are you concerned we might see a downturn in online casino once society opens up this summer when there are non-digital industries competing for leisure spend once again?LM:EGR Intel: What do you think the online casino trends will be for the rest of this year?LM:
Recruiting top talent takes a bit of time because it’s all about finding that right match. We are looking for experts in their respective fields that are hungry to use what they have learned to take our company to the next level