Promoted feature: Finding the right marketing mix

Soft2Bet’s CMO Magdalena Frankowska reflects on the ups and downs of her first year with the casino and platform provider and shares her insights into the latest marketing trends

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Promoted feature: Finding the right marketing mix

EGR Intel (EGR): What would you consider to be your most significant achievement during your first year at Soft2Bet?

EGR: What is the most challenging part of your job as CMO at the company?

EGR: What are the latest marketing trends that are happening in the igaming industry?

EGR: What are the most important channels (online or traditional) that Soft2Bet chooses to focus its marketing on?

EGR: What makes Soft2Bet’s company stand out from its competitors?

EGR: How can marketing help in building trust in target audiences?

EGR: What are your marketing plans in 2023?

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