Q&A: 20SHOTS on the product appeal of a crossover between fantasy and sports betting
20SHOTS co-founder Jacob Kalms talks to EGR Technology about how the start-up fast-tracked its free-to-play offering during the Covid sports shutdown and its ability to scale up its dev team during busy periods
EGR TechnologyEGR Technology: Where did the idea come from for both 20SHOTS and Fantasy5?Jacob Kalms (JK): EGR Technology: How has your background in marketing and Declan’s background in data science helped you to create the perfect business model?JK:EGR Technology:Fantasy football is huge in the UK – how did this influence the product and what is key from a technology point of view to keep a fantasy football audience engaged?JK:EGR Technology: What would you say is the USP of Fantasy5?JK:EGR Technology: You built your own tech from scratch with a lean team during lockdown – how did you do it, how big is your tech team and what were the challenges?JK:EGR Technology: How many players signed up to Fantasy5 during its debut season?JK:EGR Technology: How did you use social media to grow your player numbers and how did you keep those customers engaged and invested in the product?JK:EGR Technology: How big an opportunity is the intersection between fantasy football and betting in the UK compared to the US?JK:EGR Technology: At 20SHOTS, have you or do you plan to experiment with AI, machine learning or other new types of technology?JK:EGR Technology: Do you have further product iterations planned or what’s next for Fantasy5 and 20SHOTS in terms of product development?JK: