Q&A: 888 on engaging customers with responsible gambling innovation
EGR chats to 888 head of safer gambling Andrew Anthony about the development of the new 888 Control Centre and improving customer interaction times
developed a new Control CentreEGREGR: Congratulations on the new Control Centre interface, what’s the methodology behind it?Andrew Anthony (AA):EGR: How long has it been under development?AA:EGR: What functionality will be included in the first launch phase?AA:EGR: Has this been developed in-house or have you engaged with external companies?AA:EGR: Does it use visual prompts or messaging to encourage reflection among gamblers?AA:EGR: The rollout of the product is going to be phased, how will this work?AA: EGR: Is there any potential to provide the Control Centre software on a B2B basis? AA: