Q&A: CEGO's chief exec on its marketing strategy and UK entry
CEGO chief executive Allan Auning-Hansen discusses the online casino operator's marketing strategy and recent entry into the UK market
EGR MarketingEGR Marketing: How would you define the approach you take to marketing your brands in the countries where you are live?Allan Auning-Hansen (AAH):EGR Marketing: How does your approach and tactics differ to your rivals? Do they differ from market to market? AAH: EGR Marketing: What is your most effective marketing channel and why? AAH: EGR Marketing: What role does direct mail play in your marketing strategy? What are the challenges and opportunities here? AAH: EGR Marketing: How important is content in your approach to marketing? AAH: EGR Marketing: Around 80% of your game lobby is in-house developed content. What are the advantages to this? AAH: EGR Marketing: Will you be taking the same approach in the UK market where you have recently secured a licence from the Gambling Commission? AAH: