Q&A: Henrik Tjärnström on Kindred’s strategy to eliminate revenue from high-risk gambling
EGR caught up with the CEO to discuss the operator's report on problem gambling revenue and his ambition that zero income will be derived from harmful gambling by 2023
EGREGR Intel: Why is it important for Kindred Group to publish these figures?Henrik Tjärnström (HT):EGR Intel: Would you encourage other operators to follow suit and publish their figures?HT:EGR Intel: What could it add to the ongoing debate surrounding problem gambling and operator standards?HT:EGR Intel: Is 0% of your revenue coming from problem gambling by 2023 a realistic target? HT:EGR Intel: According to what scale is the improvement effect post-interventions measured? HT:EGR Intel: In what ways does Kindred plan to become more precise in its identification of problem gamblers?HT:EGR Intel: How does having that sort of transparency add to your offering?HT:EGR Intel: What enhancements does Kindred plan to undertake to the PSED system in 2021?HT:EGR Intel: Kindred has been very vocal in its criticism of the Swedish government’s temporary Covid-19 gambling restrictions, citing channelisation concerns. Are you seeing an impact from these measures in your identification of problem gamblers?HT:EGR Intel: The Swedish government has a high-profile gambling market review, proposing swinging cuts to things like advertising. Does that just play into the hands of the Swedish black market?HT:EGR Intel: There is a debate in the UK on the impact of the black market on the licensed market. Based on your observations and experience, what impact do unlicensed operators have on Kindred’s operations?HT: