Q&A: Livespins on the future of social play
Michael Pedersen, Livespins CCO, explains to EGR how the meteoric rise of streamers playing casino games has led to a generation of consumers ready to engage with social gaming in a new way
EGR Technology: Can you explain in more detail about the Livespins product and where the thought process came from?Michael Pedersen (MP): EGR Technology: Do you think there has always been a desire from consumers to make casino social or has this ramped up in recent years?MP: EGR Technology: From a tech perspective, how does the product work and is it built in-house?MP: EGR Technology: How does Livespins’ relationship work with the streamers it uses on the platform?MP: EGR Technology: How much traction is the site seeing at the moment in terms of number of users and wagers?MP: EGR Technology: What does the typical Livespins customer look like and what target demographic are you targeting?MP: EGR Technology: Why did you decide to move from an established operator in the shape of PokerStars to join a start-up?MP: EGR Technology: What help does the HappyHour investment vehicle provide and how much of a boost is it to have this vote of confidence?MP: EGR Technology: Hopes and expectations for Livespins over the next 12 to 24 months?MP: