Q&A: NetEnt on the path to success in the US and the Evolution Gaming merger
EGR Intel chats to NetEnt CEO Therese Hillman about the firm's return to growth and how the Red Tiger acquisition set the company on the road to its takeover by Evolution Gaming
EGR Intel: A lot of positive results during the second quarter, what do you think is the standout area of growth and why?Therese Hillman (TH):EGR Intel: What for you has been the secret to NetEnt’s success in the New Jersey and Pennsylvania markets and how do you plan to roll that out into other states?TH:EGR Intel: Do you believe the shift online in the US will continue in the post-Covid-19 environment?TH:EGR Intel: At what stage is your proposed expansion of the Red Tiger brand into the US? TH:EGR Intel: Do you plan to expand your operational capabilities as a result? If yes, in what areas? TH:EGR Intel: How do you plan to increase the penetration of the Red Tiger brand across other regulated markets?TH:EGR Intel: Will Germany become a good regulated market for NetEnt, once it chooses to legalise online casino?TH:EGR Intel: In what ways has the integration with Red Tiger transformed NetEnt into a more productive and faster-paced company than it had done previously?TH:EGR Intel: What are the significant synergies that will result from the Evolution Gaming takeover? TH:EGR Intel: Do you think the positive integration and benefits from the Red Tiger brand being brought into NetEnt accelerated the potential takeover of the business by Evolution Gaming?TH:EGR Intel: If the Evolution Gaming deal goes through, are there any business concerns over trying to do too much at once? TH:EGR Intel: Will the potential takeover of the business by Evolution Gaming help or hinder the progress of the Red Tiger migration?TH:EGR Intel: What are your priorities for the rest of 2020?TH:
When we acquired Red Tiger, we wanted them to deliver and continue to do so and I think Evolution will have the same mindset
What we need to do is roll out with more operators in Spain and places like Italy and then start to deliver localised content for that market