Q&A: Raketech marketing chief on developing a brand-new look
Chief marketing officer Klas Winberg reveals the reasons behind Raketech’s latest rebrand
revealed a new logo in SeptemberEGR MarketingEGR Marketing: Why did Raketech rebrand?Klas Winberg (KW):EGR Marketing: What are you hoping to achieve with the rebrand?KW:EGR Marketing: How did you decide upon the design of the rebrand? It is very different from before!KW:EGR Marketing: Have you prepared any marketing material to promote the rebrand or will you let it happen organically?KW:EGR Marketing: How will the rebrand help with Raketech’s goals and aspirations?KW:EGR Marketing: It is just three years since Raketech’s last corporate rebrand, so why change it again so soon?KW: