Q&A: Rank Group on bingo cross-sell challenges between retail and online
In the final of a two-part series, Rank Interactive’s bingo brands revenue director Anthony Conroy and Rank Group’s national operations director John Dyson share their insights on how Covid-19 lockdowns have spurred a new tech savvy customer looking for an immersive entertainment experience
EGR IntelEGR Intel: What emerging trends will we see in online bingo over the next five years?Anthony Conroy (AC):EGR Intel: How do you think technologies such as AI, VR, machine learning could impact the online bingo product?AC:John Dyson, national operations director for Rank Group, has worked for the Mecca Bingo brand for over 20 years. Here he shares his views on how the bingo sector has transformed over the years and how retail bingo venues can bounce back after the Covid-19 pandemicEGR Intel: What’s been the biggest change you’ve seen in the bingo world during your time with Mecca? John Dyson (JD):EGR Intel: Do you feel the land-based bingo market has the appeal to recover from the Covid-19 pandemic? JD:EGR Intel: How important is the cross-sell between land-based bingo and online bingo in maintaining the appeal and revenue generation of the land-based bingo segment? JD:EGR Intel: How does Mecca work to encourage responsible gambling in its land-based bingo operations? JD: