Q&A: Spiffbet CEO on aggressive acquisitions and slimming down B2B operations
Henrik Svensson breaks down how the Swedish operator became heavily involved in bolt-on acquisitions while the industry was constrained by Covid-19
30/03/2021
EGR IntelEGR Intel: How did Spiffbet navigate the coronavirus pandemic being a smaller supplier/operator?Henrik Svensson (HS):EGR Intel: When did Spiffbet decide to embark on its major acquisition drive, and what were the core reasons behind doing so?HS:EGR Intel: The shopping spree has been focused on your B2C arm, which started with the acquisition of Metal Casino. How has the acquisition developed?HS:EGR Intel: You have since onboarded further B2C brands such as Cashmio, Goliath and now the latest is Manisol. Will all brands be incorporated into one unit or remain as standalone brands under the Spiffbet umbrella?HS:EGR Intel: You said with the Manisol acquisition that Spiffbet had reached a “critical mass”, but what did you mean by this?HS:EGR Intel: In terms of having to raise SEK41m in private placements for the Manisol takeover, and with those shares being worth 4% less than market value, do you fear the M&A roadmap could perhaps be unsustainable?HS:EGR Intel: What additional expenses and costs are incurred from your M&A roadmap?HS:EGR Intel: Are there any further M&A plans?HS:EGR Intel: Spiffbet’s roots are in the B2B market – are you still focused on developing this arm of the business or is the emphasis on B2C?HS:EGR Intel: What is the relevance of having two dedicated B2B branches focused on Latam and Europe separately?HS:EGR Intel: From a regulatory viewpoint, how have deposit limits in Sweden impacted operations?HS:EGR Intel: And with the UK government set to review the Gambling Act 2005, what impact do you anticipate it will have on your operations in the country?HS:EGR Intel: With more markets regulating in Europe such as the Netherlands and Germany, is there any ambition from Spiffbet to get involved?HS:EGR Intel: What are your hopes and expectations for Spiffbet over the next 12 to 24 months?HS:
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