Q&A: STS’ Mateusz Juroszek on rising to the challenges in Poland
The CEO of the multi-channel Polish bookmaker lifts the lid on how business was impacted by lockdown and futile efforts to persuade Poland’s government to temporarily cut the “crazy” 12% turnover tax
STSEGRrecent acquisitionEGR: How was STS impacted by lockdown and the decimation of the sporting calendar? Mateusz Juroszek (MJ): EGR: What about the financial hit to the business? MJ:EGR Intel:STS has just completed the purchase of Czech betting software company Betsys. What was the rationale behind this acquisition?MJ:EGR:Back in March, licensed Polish operators lobbied the government to temporarily cut turnover tax from 12% to 10%. How did that go?MJ:EGR: With such a high effective tax rate, how large is the online black market in Poland? MJ:EGR Intel: You launched in the UK market 18 months ago. Have you managed to make inroads there? MJ:EGR Intel: Why enter a market like the UK when it’s so competitive and mature? MJ:EGR Intel: How has the hiring of ex-Manchester United goalkeeper Peter Schmeichel helped with marketing? MJ:EGR Intel: STS has been nominated in a number of categories at the EGR Marketing and Innovation Virtual Awards 2020, including for omni-channel solution, affiliate marketing campaign, brand of the year, and sportsbook marketing campaign. What does this say about STS?MJ: