Social Media Tracker: How are operators using relatable content to engage with players?
In a series of monthly articles, Crystal Content looks at how operators can use relatable content on social media to increase engagement
30/04/2021
What is relatable content?
Paddy Power
How can operators use relatable content to their advantage?
Sharon McFarlane is the managing director of Crystal Content – a digital marketing agency that specialises in igaming. She has eight years’ experience in the industry and has contributed regularly to industry magazines and conferences sharing her expertise on all things digital marketing. Her company (www.crystalcontent.co.uk) offers an outsourced solution for igaming businesses when it comes to content marketing, social media, UX design, website design, branding and conversion rate optimisation.Related Articles
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