Eilers & Krejcik Gaming: FanDuel remains top of the apps table
FanDuel tops the list in Eilers & Krejcik Gaming's latest round of proprietary US sports betting app performance testing
Source: State regulators/Eilers & Krejcik Gaming estimates
Proprietary app testing results: FanDuel still atop our rankings
published the results- FanDuel, yet again, was the best-performing app in our 31-app testing universe. FanDuel’s app simply did everything well, and its seamlessly integrated same-game parlay product continued to resonate with our testers. We note that in FanDuel’s case, there’s a clear line to be drawn between the performance of its product and its number one position on our national revenue leaderboard.
- SuperBook was the biggest gainer in our rankings, reflecting, among other things, a simple, zippy UX favoured by our testers
- BetRivers broke into the top five of our rankings for the first time with an app whose design was substantially improved.
- Overall, we’re seeing a US online sports betting product landscape that is becoming increasingly competitive – but also one in which most operators have not yet deployed features (e.g., live streaming, bet builders) that would be considered standard in Europe.
- At the same time, we’re also seeing signs in our analysis that testers are converging on certain app design expectations – namely, a stripped back, uncluttered aesthetic that favors simplicity over all– and that any major divergence from those expectations will be received poorly.