Three quick marketing tips

James Goode, head of marketing and strategy at mobile casino mFortune, serves up his top tips for reeling in mobile gamblers

Think mobile, act mobile

Mobile players interact diversely across devices and operating systems, and this becomes even more complex when adding behavioural game driven characteristics to the mix as well. A one-strategy fits all approach isn’t going to be the most effective or profitable.

Have a bidding strategy

Apply mathematical and logic-driven, over-emotional and uncalculated decision-making. It can be very costly on mobile and a lot of operators are guilty of this, even if they don’t admit it. Profit, not CPA, should be the primary metric.

Analyse everything

Time and time again we hear this but how many operators really do it? Understanding the why, not what players do, should be central to any operator’s tactical and strategic decision making. Mobile players won’t hang around for long – they are the most demanding.