When worlds collide: Esports Entertainment Group on M&A, Nasdaq and the future
EGR Intel speaks to Esports Entertainment Group (EEG) CEO Grant Johnson and recently onboarded chief legal counsel Stuart Tilly about its acquisition of UK-based operator Argyll Entertainment, the journey to its Nasdaq listing and the trajectory of esports betting
EGR IntelEGR Intel: What convinced EEG to make Argyll its first acquisition and how did it come about?Grant Johnson (GJ):Stuart Tilly (ST):EGR Intel:How has the merger of the senior leadership teams been so far, especially for Stuart moving into the role of chief legal counsel?ST:GJ:EGR Intel: What does the future hold for the SportNation and RedZone brands? Will they be taking on an esports spin?ST:GJ:EGR Intel: EEG has partnered with Akur Capital. Is there more M&A on the cards or is this part of a longer-term strategy?GJ:EGR Intel: How important was it for EEG to launch on the Nasdaq? And does this $6.2m that has been raised give a validation to esports?GJ:ST:EGR Intel: You’ve launched the US licence procurement arm so how exciting is the US and how big of a target is it for EEG?GJ:EGR Intel: Are there any more market penetrations and licences that you are interested in and exploring following on from the securing of your Malta licence? ST:EGR Intel: How is the affiliate programme shaping up for VIE.gg and SportNation?GJ:ST:EGR Intel: More generally, where do you expect to see esports betting this time next year? Is this a flash in the pan or is there some sticking power?ST:GJ:EGR Intel: What does the next 12 to 24 months look like for EEG?GJ:ST: