Argyll Entertainment rebrands RedZoneSports for US push
Sportsbook brand will be renamed Redzone.bet as the phrase is understood by all US sports fans
Argyll Entertainment’s US sports betting brand RedZoneSports.bet has rebranded to Redzone.bet ahead of a potential expansion to the US.
The firm switched to Redzone.bet to aid Argyll’s expansion into the growing US market, where the Redzone.bet brand is working on securing B2B partnerships.
The brand is currently live in the UK and Ireland.
Redzone.bet MD Warren Llambias said: “In the US, where the phrase ‘Redzone’ is understood by all sports fans, we’re exploring several invitations to partner with some iconic names in multiple territories so felt the extra emphasis on ‘sport’ was no longer needed.
“After three years of operating in the UK we are well known within the American sports customer base, who understand that our NFL prices are unrivalled.
Llambias said the firm would also be trying to reach out beyond its core US sports fans to “the wider UK and Irish sports betting and casino playing public”.