Bally signs up as OpenBet casino partner
Agreement will allow software provider's licensees to offer Bally's online casino products.
Bally Technologies has become the latest game supplier to offer its casino content through OpenBet’s online platform.
Bally’s casino game portfolio, primarily consisting of online versions of its land-based products, will be made available to all of OpenBet’s licensees, who can then able select and integrate the games into their offerings across desktop, tablet, and mobile devices.
The first games will be available this month and will include titles such as Vegas Hits, Tiger Treasures, Cupid and Psyche, and Mayan Treasures.
OpenBet CEO David Loveday (pictured) said of the deal: “Our vision has always been to create a platform that is truly open and gives content providers a seamless mechanism to make their products available to a wide range of the world’s largest operators.
“The fact that content that has historically been land-based is now being made available online highlights the flexibility and opportunity of our offering. We welcome Bally Technologies as a perfect new partner, further exemplifying the diversity of OpenBet Casino.”
Bally Technologies’ vice-president of of business development John Connelly added: “We have been very successful at creating exciting and compelling products for our land-based customers, and many of them would like to replicate their hugely successful land-based offering in the online environment. Utilising OpenBet’s platform, we are now able to extend the reach of our products and make them available to a truly global online audience.”
Last year OpenBet entered a similar agreement to offer Mahjong Logic products in a deal to allow the software supplier to target the Asian market, with the company’s commercial partner manager Max Francis saying “As the Asian market continues to grow it is important to facilitate and extend customer choice.”