Betcade plans marketing push ahead of UK launch

App store start-up appoints The Specialist Works to develop its advertising campaign

 

Real-money gambling app store Betcade has appointed The Specialist Works to manage its advertising campaign ahead of a UK launch.

The agency, which specialises in customer acquisition for mobile, multi-channel and ecommerce brands, has previously worked with egaming operators Mr Green and LeoVegas.

Working alongside them is creative and production agency Wordley, which will be creating a multi-channel campaign for the new app store.

“We’re thrilled to be working with the UK’s most talented and leading edge media, creative and public relations agencies,” Betcade’s VP of marketing, Jennifer McLean, said.

“It’s an exciting time for Betcade and to be on the receiving end of such impressive pitches from the UK is testament to the talent here, and to those we’ve selected as a result of the process,” she added.

Matthew Pover, director of Global Strategy at The Specialist Works, added: “We’re excited about the partnership and planning has already begun for what will be a substantial, integrated acquisition campaign in the coming months.”