Betfair hypnotises Barcelona fans in Under the Spell campaign
Operator recruits hypnotist Jeff Toussaint for latest marketing stunt designed to reward fans ahead of May’s El Clásico clash
Betfair enlisted the help of renowned hypnotist Jeff Toussaint for its latest marketing stunt as the official betting partner of FC Barcelona.
Betfair gave three lucky Barca fans the chance to meet first teamers Andrés Iniesta, Ivan Rakitić, Marc-André ter Stegen and Paulinho in the lead up to the club’s El Clásico clash with Real Madrid, only for Toussaint to hypnotise the trio in the player’s dressing room.
The competition winners came face to face with their footballing heroes but did not recognise them and instead eulogised over an ordinary ‘imposter’ after falling under Toussaint’s spell.
Betfair marketing director Stephen Mault said: “Our partnership with FC Barcelona gives us the opportunity to give back to the fans and reward them with amazing experiences.
“For this campaign, the players were able to engage and have fun with the fans but it was great to see their reactions when they realised what happened and were rewarded with El Clasico tickets.
“Both Betfair and FC Barcelona are global brands with a global fan base and it’s great that we are able to invite fans from around the world to take part in our competition for their chance to win an ultimate El Clásico trip,” he added.
Betfair became the global sponsor of FC Barcelona in 2016 and has since signed a similar betting partnership with Italian giants Juventus.
Barcelona players Paulinho and Rakitic in disbelief