Betfred boosts compliance efforts with GiG Comply deal
UK bookmaker becomes the latest operator to install GiG’s affiliate-monitoring software
Betfred today became the latest operator to integrate Gaming Innovation Group’s (GiG) affiliate-monitoring tool, GiG Comply.
The software allows gaming firms to improve their compliance measures by closely tracking the marketing activity of third-party advertisers and affiliate partners.
GiG will provide Betfred’s affiliate partners with Comply’s automatic site-scanning solution which keeps an eye on ad campaigns and highlights any potential regulatory breaches.
Betfred CEO Fred Done
Betfred compliance director Adele Farrell said: “Protecting players and abiding by regulations has never been so important – so we are happy to be working with GiG Comply.
“At Betfred, we want to ensure that our affiliate partners are working in a responsible and compliant way, and GiG Comply is the most effective and efficient way for us to monitor the content they are publishing for our brand,” she added.
Several tier-one operators including bet365 and Kindred Group are already live with GiG Comply.
Richard Brown, GiG’s newly-appointed interim CEO, said: “We are delighted to have partnered our technology with tier one operator Betfred.
“It’s a clear sign that Betfred are continuing to take affiliate compliance seriously, and we are proud to be contributing to their efforts.”