Betit launches new mobile-first casino
Fully responsive Kaboo-branded casino includes gamification features as operator looks to bring social elements to RMG
Betit Group, the Nordic-facing operator part-owned by GVC, has launched its first mobile-first casino brand as it looks to tap into socialâs success on the channel.
Kaboo, which is fully responsive, incorporates gamification and loyalty features to real-money gaming in an attempt to boost customer retention.
âThis is a complex product both from a front-end and back-end perspective,â Tomas Bäckman, Betit Group CEO, said. âNot only is Kaboo.com mobile-first, it is fully responsive with a smooth transition between any device used such as mobile, tablet or desktop,â he added.
The firm said Kaboo said the gamification and loyalty features showed its commitment to revolutionise gaming with a focus on making it a âlighter and more fun environmentâ.
The casino, supplied by EveryMatrix, challenges players to complete missions as a story develops around a series of games provided by NetEnt, Microgaming, NYX, IGT, Playân GO and QuickSpin.
Betit isnât alone in attempting to bring gamification features to mobile casino. Last month Nektan CEO David Gosen told eGR Mobile Intelligence that the firm was working in the area, with a focus on bringing âmore entertainment in an innovative way to playersâ.