BetVictor launches improved race card product Smart Cards

BetVictor has launched an improved version of traditional race cards with its new Smart Cards product that updates with new information throughout the day.

Developed in collaboration with Timeform, Smart Cards provides a “constant stream” of updates, including tips and race day trends like draw biases or trainer-jockey stats.

The service is integrated into BetVictor’s standard racecard product and available on mobile across all UK and Irish racing meetings.

Eoin Ryan, director of product at BetVictor, said: “Today, across almost every sport that punters bet on, the use of statistical information to produce real-time insights is increasingly important.

“However, over the past few years, horse racing products have remained relatively static. By integrating the latest Timeform services in our horse racing offering, the new Smart Cards product really raises the bar, enabling us to provide our customers with a best-in-class racing experience.”

The product launch forms part of BetVictor’s new creative campaign entitled ‘See The Bigger Picture’ and follows the recent signing of BetVictor brand ambassadors Rachael Blackmore, Nicola Currie and Jamie Snowden.

Timeform business development manager Gillian O’Rourke added: “The Smart Cards product is set to be a huge success and we’re very pleased to be collaborating with BetVictor on this project.”