BetVictor partners with Ball Street for new YouTube show
Operator expands its social media content with the launch of âThe Weekenderâ football show on its YouTube channel
BetVictor has partnered with multi-platform football network Ball Street to launch a new weekly digital show on the operatorâs YouTube channel.
The show, titled âThe Weekenderâ, will offer previews and discussions on the footballing fixtures for the weekend ahead.
The deal will also see BetVictor sponsor match preview strands shown within a number of popular YouTube channels including Arsenal Fan TV and The Redmen TV.
âBall Street has a truly original way of working; their creativity, social reach and network of influencers gives us the ability to deliver an engaging and interactive format that will help build our community and drive deeper levels of engagement around the BetVictor brand,â Paul Lopez, BetVictor head of social media, said.
âWe are delighted to be working with BetVictor, they understand the benefits of working with and empowering a genuine community of influencers,â Matt Wilson, co-founder of Ball Street, said.
âEager anticipation of the weekend action is what BetVictor, our fan channels and football fans have in common so this is a partnership in which everybody wins,â he added.