Bit8 signs new integration deals
Malta-based firm signs partnerships with Income Access and Global Gaming Labs
Gaming platform developer Bit8 has announced two new integration partnerships with digital egaming affiliate Income Access and live deal casino provider Global Gaming Labs.
The deals will see Income Access providing business intelligence on the performance of online and offline marketing campaigns, and Global Gaming Labs will supply a catalogue of live casino games such as Blackjack and Casino Hold’em.
Income Access and Global Gaming Labs join a list of third party providers already on the Bit8 platform including Microgaming and Amaya.
Commenting on the deal, Income Access CEO Nicky Senyard said the marketing affiliate was pleased to be partnering with Bit8 and would bring a range of unique features to its platform.
“Through our award-winning digital marketing tracking and reporting software, Income Access will complement Bit8’s existing services, providing operators with detailed analytics on their campaign performance,” she said. “Operator partners will further benefit from transparency on a customer’s journey as well as advanced geo-targeting capabilities based on city, browser settings, and optimal time-of-day ad display.”
“This new partnership will expand the range of options available to Bit8’s operator customers and we are excited with the new possibilities that Income Access bring to our platform”, Income Access CEO Angelo Dalli added.