Buzz Sports bolsters Asian presence with Dafabet deal
Second Asian partner for in-play betting provider.
In-play sports betting provider Buzz Sports has agreed a partnership with the Asian Logic-owned Dafabet brand to supply the site with its ZonePlay solution.
It becomes the second deal signed by the supplier in the past weeks, after inking a similar deal with Irish operator Boylesports, following deals with Philippines-based sportsbook InplayMatrix and Austrian operator PlanetWin365, signed in April and January respectively.
The deal further enhances Dafabet’s sportsbook offering after it signed a deal with Unibet’s B2B subsidiary Kambi Sports Solutions in December last year to take delivery of Kambi’s Supertoto and Superscore pool betting products.
Dafabet managing director Dimitris Karatzas described the agreement as a move to respond to customer demand: “Put frankly, the more live in-play betting, the better and ZonePlay meets our requirements perfectly,” he explained.
Buzz Sports’ CCO Ian Williams commented: “It is a huge market for in-play sports betting and we have spent significant development resource on building a platform that can adapt to any partner no matter where their client base resides.”
“ZonePlay is translated into 27 languages and accepts any currency making integrations with partners extremely easy. We are delighted to be working with another forward thinking innovative group such as Dafabet and can’t wait to see the product live during Euro 2012,” he said.