CampoBet to sponsor Sweden’s Champions Hockey League
Soft2Bet sportsbook brand nets marketing deal with ice hockey division after Swedish launch
CampoBet has agreed a deal to sponsor the Champions Hockey League (CHL) in Sweden. The Soft2Bet sportsbook brand has signed on with the professional ice hockey league for the 2020-21 campaign, stretching until the 2022-23 season. The CampoBet logo will appear on rink boards and media backdrops in Sweden during televised broadcasts of the eight initial matches in the cities of Karlstad, Ängelholm, Luleå and Gothenburg. The brand, which launched in Sweden in July, will also feature on under-ice advertising should any Swedish teams progress to the round of 16. CampoBet customers will have the chance to win signed souvenirs from Swedish teams, VIP tickets to attend matches and behind-the-scenes experiences. Soft2Bet CEO Boris Chaikin said: “CampoBet’s immersive sportsbook has proved a hit with Swedish-based players since its entry to the market and sponsoring the internationally renowned CHL tournament will help it continue to do so. “We are delighted to be involved with one of hockey’s best-known competitions and look forward to tuning in to its eagerly awaited fixtures,” he added.