Checkd Group promotes marketing director to MD role
Alex Beecham will take over responsibility for Checkd Media division from founder Jamie Knowlson as affiliate looks towards US expansion
Checkd Group has promoted Alex Beecham to the position of MD of its Checkd Media division, which operates the popular Footy Accumulators, Winners Enclosure and Oddschanger brands. Beecham was previously marketing director for the firm and will lead the overall strategy and team of the Manchester-based affiliate business. Checkd Media’s tier-one operator clients include Sky Bet, bet365, Paddy Power, Betfair and William Hill. Beecham will work alongside MD of Checkd Development Adam Patton and will assist company founders Jamie Knowlson and Lee Struggles in entering new markets, including the US. Beecham joined the company two years ago from Mr Green and co-ordinated promotional activities for the affiliate’s consumer-facing brands, which boast a collective social media following of more than two million. Checkd Group founder Jamie Knowlson said: “Alex has worked tirelessly in driving forward our core brands, including the ever-popular Footy Accumulators, at a challenging time for the industry. “We believe the time is right for Alex to take on my responsibilities in running the media business as we aim to build on our recent achievements,” he added. Beecham has also worked as head of UK acquisition for Betable and as sportsbook marketing manager for William Hill. He said: “Checkd Group has established itself as a major force in the sports affiliate landscape and our aim now is to build on what we have already achieved through the development of our popular brands. “I am determined to continue serving our community with leading content, products and an optimal experience as Checkd Group expands its horizons.”