Colossus Bets rivals Super6 with F2P predictor game
Pools betting firm launches its new FreePlay6 product featuring a ?1m weekly jackpot and partial cash-out
Colossus Bets launched its new free-to-play predictor game FreePlay6 yesterday as the pools betting operator looks to take on Sky’s Soccer Saturday Super 6 product.
The London-based firm’s six-leg predictor game, which was soft-launched before Christmas, features a ?1m jackpot prize and is available on both Colossus Bets’ desktop and mobile products.
In addition to the weekly jackpot, FreePlay6 also includes the operator’s partial real-money cash-out feature which enables players to cash profits on their free tickets throughout the weekend.
“We have built a free-to-play game which puts all other predictor games to the sword in scale and functionality,” Bernard Marantelli, Colossus Bets CEO, said.
“FreePlay6 offers life-changing prizes and includes all the killer features of our real money pools,” he added.
Marantelli was keen to point out the benefits the new game would have for its B2B partners, claiming it would become the egaming industry’s “biggest CRM tool”.
“This game will also give our B2B partners an unparalleled tool to acquire, reactivate and retain customers.
“It provides a soft entry level for new customer acquisition, can be used to reactivate lapsed customers and it can be used to reward active customers,” Marantelli continued.
FreePlay6 will be rolled-out across Colossus Bets’ partner sites over the next few weeks.