Coral integrates Connect into online sportsbook app
UK bookmaker makes Connect Card functionality available in the Coral sportsbook app to ramp up cross-sell strategy
Coral has this week migrated its Coral Connect retail companion app into its online sportsbook app so that customers can access online and retail offers on one platform.
Several Connect features are now available in the sportsbook app, including bet tracker for over-the-counter and self-service bets, cash-out, football bet filter and shop locator.
The changes, which took five months to develop, mean Coral retail customers will be offered the opportunity to upgrade to multi-channel accounts when they log in on their in-shop Connect cards.
The operator will advertise the cross-selling initiative through CRM campaigns and by utilising shop assistants and points of sale within its retail estate.
Coral Connect options in app
A Coral spokesperson said: “Customers will now have the opportunity to access our online and retail propositions within the same app – this is the next phase, building on our omni-channel solution.
“Customers can continue to use the Connect features in the online app as they do today – whether they’re anonymous, or as an in-shop Connect account customer.
“In-shop Connect customers will have the opportunity to upgrade to a multi-channel account, where they can enjoy online benefits and set cross channel deposit limits to remain in control.
“Having all the functionality on the sportsbook app provides a convenient, consistent and connected customer experience.”
Coral’s Connect app will remain available. The operator launched a new desktop sportsbook site in August 2018.