Coral to promote women’s sport with Challenge Cup deal
Coral will sponsor the women’s 2019 Challenge Cup final through Rugby Football League partnership
Coral has signed an historic deal with the Rugby Football League (RFL) to sponsor both the men and women’s Challenge Cup competitions.
The GVC-owned betting brand will be the title sponsor of the event over the next two years and the women’s Challenge Cup will be included for the first time ever in 2019.
Adrian Osman, head of sponsorship and events at Coral, said: “The Rugby League Challenge Cup and the final at Wembley are flagship events in British sport, and we are delighted that Coral’s name will now be associated with them in this significant deal.
“The opportunity to get involved with women’s sport and the development of women’s Rugby League as the first title sponsors of the Women’s Challenge Cup is hugely exciting for us – and combining the final with the semi-finals of the Coral Challenge Cup should produce another great event.
“We’re really looking forward to seeing the two competitions unfold through the spring and summer,” he added,
The two competitions will come together in a triple header event at the University of Bolton Stadium on 27 July.