Degree 53 targets financial services expansion
Digital agency, backed by Betfred founder Fred Done, looks towards new markets for growth after success in gambling
Digital agency and app developers Degree 53 have teamed up with Business Growth Hub for a diversification push following success with gambling industry clients.
The agency, which has previously worked with clients including Betfred, Kerching, Totesport and 888, recorded turnover of £2.8m in the 12 months to 31 March 2015.
And it was most recently behind Betfredâs new messenger app, which forms a central part of the operatorâs mobile push.
But the firm said it will now look to expand beyond the gambling industry and apply its mobile expertise in new fields, with a focus on financial services and sports clubs after partnering with the Business Growth Hubâs Executive Development Programme.
âTaking time out from the day-to-day running of the business and focusing on longer term objectives has been hugely beneficial for myself and the rest of the management team,â Andy Daniels, Degree 53âs managing director, said.
âWe have developed a greater awareness of our target markets and now have a better understanding of what we needs to be done to grow the business further,â he added.
Degree 53 has close ties to Betfred, with Daniels previously serving as the operatorâs head of mobile development, and expects to continue to work in the sector.