EGR webinar: Leveraging live data to tackle fraud and social responsibility
DeltaDNA CEO Mark Robinson will explain why developments in the application of big data can provide answers to an evolving threat
Join EGR and analytics firm deltaDNA at 2pm BST this Thursday as we explore how live data can help operators tackle fraud and social responsibility in real time.
The ability to understand in-game player behaviour, and implement highly targeted real-time marketing engagement is the next transformative technology to hit gambling.
Whilst it’s potential to increase player engagement through live messaging and highly accurate segmentation is well known, its potential to affect fraud and social responsibility are less well understood.
In this webinar, Mark Robinson, CEO of deltaDNA, will talk about the in-game behaviours that can be identified, and how they can be evaluated and mitigated in real-time.
Date: Thursday 6th October
Time: 9:00am EST / 2:00pm BST
Host: Gerard Starkey, group head of content, EGR
Presenter: Mark Robinson, CEO, deltaDNA
You can register for the event here and read Mark’s EGR op-ed on the role of big data in online fraud prevention here.