EiG 2014 day one round-up
A roundup of launches and deals from day one of the EiG Expo 2014 in Berlin
Yggdrasil Gaming launches first 3D slots title
Yggdrasil Gaming has launched its first ever 3D online slots game Reef Run, becoming the seventh game released by the online provider this year.
Reef Run is set under the sea, and is a 5 reel, 20 payline game with potential for wins up to 20,000 coins per line, with 3D graphics.
“We’re taking our players underwater for the first time with Reef Run and what fun they’re going to have,” Yggdrasil Gaming CEO Fredrik Elmqvist, said.
“We’re trying to shake things up a bit with our games and we’ve going deep beneath the sea to do it this time,” he added.
Dynamic Yield signs Playtech supplier deal
Dynamic Yield has signed a deal with Playtech to supply the gaming giant with its real-time marketing personalisation and optimisation solution.
Under the deal Playtech will offer Dynamic Yield’s platform to gaming operators, enabling them to improve campaign performance.
Dynamic Yield says its platform displays real-time personalised banners on advertising and affiliate networks, and automates landing page creation to best fit a player’s location, language, device, live events and playing history.
“Dynamic Yield’s integration to our system is an opportunity to continue to appeal to players with the most relevant content, therefore increasing player lifecycle and enhancing the overall player journey,” Shay Segev, Playtech COO, said.
NextGen Gaming inks Judge Dredd licensing agreement
NextGen Gaming, the Australian-based slots studio of NYX Gaming, has revealed it has been granted an exclusive licence to develop slots games featuring 2000 AD’s Judge Dredd character.
The partnership covers the licensing of online and mobile slots and bingo games in all formats for worldwide distribution through NextGen’s NYX OGS platform.
“We’re proud to be working with one of the greatest comic characters of all time in bringing a multi-featured, richly branded gaming experience online with Judge Dredd,” Scott Smith, SVP of product at NextGen, said.
Comtrade Gaming launches new CMS platform
Comtade Gaming has announced the launch of its new casino management system, sCore Connect, which it will offer to gaming operators, vendors and regulators.
The Slovenia-based firm said its new platform operators CMS to communicate directly with electronic gaming machines using the Gaming Standard Association’s G2S protocol.
“We developed this product to help the industry modernize its operations,” Comtrade Gaming GM Ales Gornjec, said.
“When sCore Connect is integrated with the CMS, it opens a direct communication channel to gaming machines and enables innovation of further applications on the host side,” he added.