Exclusive: William Hill launches revamped Vegas online casino site to UK players

The upgraded William Hill Vegas site will host the launch of a new exclusive dedicated live casino sports lounge in partnership with Evolution. The lounge will feature integrated live sports streaming of big matches, as well as commentary both before and after games, seeking to create a sports venue-style environment for casino players. “We felt that in order to enhance the live casino experience, we wanted to create something that will resonate with the William Hill sports betting audience which is obviously what William Hill is first and foremost known for,” Hakarmeli explained. “While there are other live casino tables that have sports titles, what we tried to do is take it in a different direction. Further down the road, later this year, we will be looking to offer a range of different promotions that will incorporate both sports and live casino. “This is something that could serve as a unique differentiator versus all our competitors. who basically offer the same games but each dress it up a little differently. However, we have much bigger plans than that,” he added. A separate TV advert illustrating the new sports-themed live casino lounge has also been launched.