FanDuel inks 13 NBA franchise partnerships
Daily fantasy sports operator has joined forces with a number of NBA teams including the Chicago Bulls and Miami Heat
Daily fantasy sports (DFS) operator FanDuel has announced multi-year sponsorship deals with 13 National Basketball Association (NBA) franchises. [private]
The franchises include the Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Miami Heat, Milwaukee Bucks, Orlando Magic and Utah Jazz.
The deals will give FanDuel access to a range of marketing assets from in-arena digital signage and in-game promotions, to TV and radio adverts.
FanDuel CEO Nigel Eccles said the deals were an âincredible assetâ to his firmâs growth plans and that more partnerships were on the horizon.
âWeâre going to keep partnering with franchises that recognize FanDuelâs ability to keep fans in their seat with their eyes glued to every game because they have a player on their fantasy team that night,â he said.
FanDuel is already the official fantasy sports partner to the NBA after the sports league acquired a stake in the operator in November last year.
FanDuel continues to go head to head with rivals DraftKings over player signups and market share, with both operators enjoying a stranglehold in the DFS market.
Last month FanDuel launched its first dedicated real-money Android app, with the channel set to become the latest DFS battleground.