FanDuel nets new SVP of marketing from Hulu
Hulu streaming executive Brian Borkowski will be based in LA for new role with US sports betting operator
FanDuel has appointed Brian Borkowski as its new SVP of marketing. Borkowski joins FanDuel from streaming firm Hulu, where he spent three years in roles including head of subscriber acquisition and VP of media and acquisition. He will be based in LA, reporting into FanDuel CMO Mike Raffensperger with supervisory responsibility in areas including media, customer acquisition, and lifecycle marketing. Borkowski also previously held marketing roles at Verikai, a predictive analytics business, as well as Neilson Financial Services and Farmers Insurance. Speaking about the addition of Borkowski, Raffensperger said: “FanDuel is one of the country’s largest and most successful advertisers, and Brian will be a critical leader in expanding our capabilities and sophisticating our practices. “Brian’s success in highly competitive environments, sophisticated media strategies, and attracting customers through world-class promotions, partnerships, and propositions will be invaluable as we move forward,” he added.