Former Microgaming exec launches lottery licensing start-up
B2B lottery software firm Crazy Billions was created by former head of Quickfire Ashley Sandyford-Sykes
Former Microgaming and Sci Games exec Ashley Sandyford-Sykes has launched a new B2B start-up called Crazy Billions – a developer of online lottery content.
The Isle of Man-based software studio provides licensing of lottery content and tools to its customers, as well as consulting services for lottery innovation.
Crazy Billions also provides a custom development service for those looking to develop their lottery vertical.
Joining Sandyford-Sykes on the senior leadership team is former 1X2 Gaming CTO Luke Jobling.
Crazy Billions director Sandyford-Sykes said: “There’s a growing number of gaming operators today concerned about their player mix or frustrated by an inability to engage a subset of their hard-earned player base.
“Crazy Billions has an opportunity to help with their understanding while delivering successful content and solutions. We want to develop the vertical with operators as well as supply the much-needed content and tools,” he added.