Gala Coral launches new mobile bingo site

Mobile-optimised version, released last week, includes a new adaptive UI among other new features

 

Gala Coral has launched a new Gala Bingo mobile site which will see the operator offer the same bingo product across all devices.

The HTML5-designed site has been launched in support of its iOS and Android native apps to bring a new uniform approach, with a new adaptive user interface allowing the operator to roll out new changes across multiple devices simultaneously.

“We are incredibly excited to be able to extend our new core product to all our players irrespective of the device type and we are confident the customer experience is market leading,” Phillip Wilson, head of product development at Gala Coral, told eGR Mobile Intelligence this afternoon.

The site features a newly designed home page that allows for increased personalisation, and vertical and horizontal scrolling has been implemented to allow more content to be added to the home screen.

Direct links to popular games have been added to the front page so that customers can begin playing in just one click.

Games can also be filtered by category and the site now offers recommended games based on a user’s previous history, while the size and placement of banners has been changed to increase the number of compulsive registrations and deposits.

Further improvements include transactional pages with more payment methods, while the registration page has been trimmed to feature on just one page to reduce the number of hurdles to acquiring new customers.

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