Genius Sports lands Canadian football partnership
Data giant expands presence in North America after securing commercial agreement with Mediapro Canada
Genius Sports has put pen to paper on an agreement with Mediapro Canada in a move to bring Canadian football to the global betting market. In 2019, Mediapro Canada secured a 10-year partnership with Canada Soccer Business (CSB), the entity that represents the commercial interests of the Canadian Premier League and Canadian football. Genius Sports will now bring data, betting and live streaming to Canadian football. Mediapro Canada’s dedicated football streaming service, OneSoccer, will integrate Genius Sports’ live data and content into its viewing experience. Genius Sports has also been granted the exclusive global rights to distribute live streaming from all Canadian Premier League and Canadian Championship games to its sportsbook partners. Sportsbooks will also be afforded access to official data throughout Canadian football. Mark Locke, Genius Sports CEO, said: “The convergence of official data, betting, streaming and marketing is rapidly changing the sports landscape across North America. “Our technology is driving this convergence and at a time when Canada is embracing single-event sports betting, we are proud to have partnered with Mediapro Canada to deliver the fan experiences of the future and grow Canadian soccer,” he added. Oscar López, Mediapro Canada CEO, noted: “We are confident that Genius will help unlock the value of our digital assets and extend the reach of our brands across new markets.”