Intertain migrates InterCasino to Vera&John platform
Online casino switches from Amaya to proprietary platform as operator looks to harness synergies across group
Intertain has re-launched its InterCasino brand on the firm’s proprietary online gaming platform, a move the operator described as an “important step” in its wider strategy to realise synergies across the group.
The online casino has been migrated to the operator’s in-house Plain Gaming platform, which also powers Intertain’s other online casino asset Vera&John. InterCasino had previously been operating on an Amaya platform.
Plain Gaming, which is owned by Vera&John parent company Dumarca Gaming, currently has more than 30 game providers with approximately 1,000 web games and 400 mobile titles.
Following the switch the InterCasino brand will also be able to take advantage of other features such as Plain Gaming’s proprietary tournament engine and loyalty store and leverage Vera&John’s expertise in the Nordics to expand into the region.
“We are excited to have the opportunity to power InterCasino,” John K?nigslehner, CEO of Dumarca Gaming, said. “The integration has taken us to the next level of catering to differentiated brands on the same platform, which is part of our core strategy,” he added.
Intertain acquired WagerLogic and its InterCasino brand, as well as WagerLogic’s other B2C sites InterPoker and InterBingo, from Amaya Gaming for CA$70m (?49m) in February 2014.
The operator said the migration to the new platform will also enable the company to cut down on costs by reducing the amount it pays in licence fees to third-party suppliers.
“This is an important step in creating synergies across the Intertain group and harnessing the power of our proprietary software,” Irina Cornides, Intertain Bahamas chief revenue officer, said.
“The new platform will be integral to our growth strategy and our ability to leverage InterCasino’s considerable brand equity,” she added.
Cornides was formerly managing director of Costa Bingo-owner Mandalay Media and was named chief revenue officer of Intertain Bahamas in November 2015 to help integrate the various companies acquired by the company in recent years.