Jeurgen Ruetter on William Hill mobile

William Hill head of mobile, on some of the key issues facing William Hill’s mobile business

“The UK market is turning multi-device and our aim is very simple – we want to offer the best, most seamless, customer experience regardless of screen size, device or operating system. To achieve this, our teams work very closely with our partners and suppliers. Those relationships are a key component of what we do.”

“The development of mobile gaming and betting has opened up so many opportunities – you simply have to be enthused by this. I’m fortunate that I have a talented team who are buzzing with energy and ideas – this is reflected in our work.”

“The growth of mobile is touching many areas of our company – and it is our customers’ feedback that is driving what we do. We are constantly making improvements following extensive scrutiny of what our customers are telling us.”

“Mobile has really transformed our relationship with our customers, engaging them in an anytime, anywhere manner, and also in acquiring new ones.”