Kambi to power Mr Green’s Redbet sportsbook
Multi-year service extension will see Mr Green transition its recently acquired Redbet sportsbook from SBTech to Kambi
Kambi has signed a contract extension with Mr Green which will see the provider’s sportsbook integrated into the operator’s newly-acquired Redbet brand.
Redbet will switch from its current sportsbook provider, SBTech, with the Kambi integration expected to complete during Q3 2018.
Kambi CEO Kristian Nylén said: “I’m delighted to have signed this extended deal with Mr Green and happy to welcome its Redbet brand into the Kambi network after being selected ahead of its current supplier
“Mr Green has been successful leveraging the Kambi technology to develop unique and differentiated sports betting experiences and I look forward to Redbet benefitting in similar fashion.”
The multi-year agreement strengthens the relationship between Kambi and Mr Green, which began when Mr Green launched its Kambi-powered sportsbook in 2016.
Mr Green CEO Jesper Karrbrink added: “In Kambi we have a supplier which gives us the control and freedom to follow our own strategic path and create bespoke sports betting experiences for our players.”