Ladbrokes digital director Andrew Bagguley steps down
Bagguley leaves Ladbrokes six months into role, operator appoints former Playtech man Nick Zajdel as his successor
Ladbrokes digital director Andrew Bagguley has left the firm and has been replaced by director of commercial operations Nick Zajdel.
The departure of Bagguley comes just six months into his role as digital chief, having initially joined the firm as head of mobile in late 2013.
Ladbrokes said Bagguely had stepped down to pursue other opportunities and was thanked by chief executive Jim Mullen for his work, which included overseeing the operatorâs recent desktop switch to Playtechâs mobile Mobenga platform.
Bagguleyâs replacement Zajdel joined Ladbrokes from Playtech in 2013 and has played a key role within the operatorâs digital team, primarily leading its multi-channel operation.
The change at the top of the digital team comes amid a shift in strategy at Ladbrokes with the firm having sharpened its focus on its multi-channel offerin a bid to increase the number of retail customers using its digital products.
“Since taking up the role of CEO we have continued to improve our digital offer, grow our customer base and set about winning the battle for the valuable multi-channel customer,â Mullen, who was appointed to succeed Richard Glynn in April, said.
âToday’s announcement will help us on this journey. Our multi-channel offer has been developed and deployed very successfully.
âIt is early days but it offers a huge opportunity to the business and has to be central to the digital business operation,â he added.
In July Ladbrokes agreed to merge with fellow Playtech client Gala Coral, however, this combination is currently under review by the UK Competition and Markets Authority.